Andrea Is Trying to Decide Which Media Outlet Is More

question 4

Multiple Choice

Andrea is trying to decide which media outlet is more cost effective for reaching the most number of potential customers for her pet store. She uses the cost per thousand (CPM) metric. Which of the following media outlets give Andrea the LOWEST (and therefore, more cost-effective) CPM?

• A) $2,500 ad to reach 25,000 people
• B) $2,500 ad to reach 250,000 people
• C) $3,000 ad to reach 25,000 people
• D) $3,000 ad to reach 350,000 people

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Definitions:

Material Interference

The phenomenon where the learning or memory capability for one material is adversely affected by the presence of other material.

Long-term Memory

A type of memory responsible for the storage of information over an extended period, ranging from a few days to decades, and involves the capacity to retain and recall facts, experiences, and skills.

Reconstructive Memory

A theory suggesting that memory is not a straightforward retrieval of facts but rather a complex and constructive process, often influenced by personal experiences and beliefs.

Memories Transformed

The process by which memories are altered over time, often becoming distorted or modified in the recall process.