Lucas Is Hired by General Motors to Set Up an Internal

question 37

Multiple Choice

Lucas is hired by General Motors to set up an internal newsroom and create a narrative about the company. His goal is to produce news content to communicate directly with Ford's publics without going through a third-party news organization. His job is classified as _________.

• A) Public journalist
• B) Publicist
• C) Newspaper writer
• D) Brand journalist

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Definitions:

Virtual Brand Community

An online network of individuals who share an interest or loyalty in a particular brand, fostering interaction and engagement through digital platforms.

C2C

Consumer-to-Consumer, a business model where consumers trade with each other, often through online platforms.

NHL Rookie Cards

Collectible trading cards featuring National Hockey League players in their debut season, often sought after by collectors.

Bribery

The act of offering, giving, receiving, or soliciting something of value as a means of influencing the actions of an individual holding a public or legal duty.