Marnie, a Public Relations Practitioner, Monitors Surveys, E-Mail Responses, Twitter

question 30

Multiple Choice

Marnie, a public relations practitioner, monitors surveys, e-mail responses, Twitter comments, usability studies, and focus groups to gauge the success of her efforts. This research strategy is an example of ____________.

• A) Spying on the client
• B) Following George Orwell's 1984 template
• C) Learning how to manipulate online media
• D) Applying ways organizations get to know their publics

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Definitions:

Mandatory Mediation

A required process where a neutral third party helps disputing parties to reach a voluntary agreement on their conflict.

EEOC

The Equal Employment Opportunity Commission, a federal agency that enforces laws prohibiting workplace discrimination in the United States.

Discrimination Complaint

A formal accusation made by an employee alleging unfair treatment based on race, gender, religion, or other protected characteristics.

Union Activism

Efforts by union members and leaders to promote and defend workers' rights, including organizing, protesting, and engaging in political actions.