While Ivy Lee May Have Been Called the "Father" of Public

question 8

Multiple Choice

While Ivy Lee may have been called the "father" of public relations due to his commitment to truth and honesty, _____________ has also been given this title due to his use of research to understand publics, develop strategy, and evaluate results, as well as his emphasis on public relations as two-way communication that helps corporations understand public interests.

• A) Edward Bernays
• B) George Washington Hill
• C) George Parker
• D) Arthur W. Page

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Definitions:

Paid Vacation Days

Refers to the number of days an employee is allowed to take off work with pay as part of their employment benefits.

Conglomerate

A large corporation that consists of diverse and often unrelated businesses.

Oligopoly

A market structure characterized by a small number of firms dominating the market, leading to limited competition.

Secondary Labour Market

Refers to jobs characterized by low pay, job insecurity, limited career prospects, and minimal benefits, often contrasted with the 'primary' market which offers better employment conditions.