Coca-Cola Evolved the "Share a Coke" Campaign to Celebrate Hispanic

question 32

Multiple Choice

Coca-Cola evolved the "Share a Coke" campaign to celebrate Hispanic Heritage Month within the United States. Since many Latin American cultures take great pride in family and community, Coca-Cola created a special can with common Hispanic last names to try to create a connection beyond language. The campaign was celebrated by many for its inclusiveness. Others pushed back with negative comments because they thought Coca-Cola was only trying to gain favor with and business from the Hispanic population. The Latino Rebels deemed this _______________.

• A) Hispandering
• B) Latino leverage
• C) PR politicking
• D) Flatter relations

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Definitions:

Shared Mental Model

A psychological representation of knowledge, beliefs, and expectations shared among members of a team or group, facilitating coordinated actions and communications.

Ambient Traffic Sounds

Background noise created by the movement of vehicles, which can affect environmental soundscapes and potentially human well-being.

Conversation

An informal talk where two or more people exchange thoughts, opinions, or information.

Offices Equipment

Tools, appliances, machines, and other physical items used in an office to facilitate work and operations.