To Try and Stand Out in the ______________ in India

question 35

Multiple Choice

To try and stand out in the ______________ in India that accepts unequal rights between the privileged and those who are not, Vick's implemented a brand campaign centered on creating conversations that showed respect and appreciation for unconventional, caring relationships. By telling the story of a transgender mother, her relationship with her adoptive daughter, and the caring support she received in the face of discrimination, Vick's was able to gain awareness and sales while challenging stereotypes.

• A) Low power distance culture
• B) Low cultural intelligence
• C) High power distance culture
• D) High cultural intelligence

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Definitions:

Assimilation

The process by which individuals or groups adopt the culture, language, and habits of a dominant or host society.

Asian-Origin Populations

Groups of people whose ancestry can be traced back to the Asian continent, including East, Southeast, and South Asia.

Multiracial Society

A society composed of people from multiple racial backgrounds and identities, often leading to diverse cultures and social experiences.

Tanya Golash-Boza

An academic researcher known for her work on immigration, racial identities, human rights, and the impact of globalization on social inequalities.