MasterCard's World Cup Campaign Had Good Intentions

question 10

Multiple Choice

MasterCard's World Cup Campaign had good intentions. The company hoped to raise much-needed money to help fight childhood hunger in Latin America and the Caribbean. MasterCard partnered with two soccer stars to promote the campaign, and said the company would donate the equivalent of 10,000 meals to the World Food Programme every time one of the two players scored a goal during the World Cup. Why did this campaign backfire?

• A) The campaign tried to work around sponsorship rules of the World Cup by hiring soccer stars instead of partnering with FIFA.
• B) The campaign was seen as a publicity stunt that gamified the serious issue of hunger.
• C) The two soccer stars were not appealing to the global audience of World Cup.
• D) The campaign did not localize the languages, ignoring the diversity within the Latin America and Caribbean cultures.

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Definitions:

Unit Change

A change in the independent variable by one unit and its effect on the dependent variable, often analyzed in regression models or experiments to understand causal relationships.

Total Variation

In statistics, a measure of the overall variability in a dataset or the total amount by which values in a data set differ from the mean.

SSR

Sum of Squares due to Regression, a measure used in statistical models to quantify how well the model explains the variability of the data.

SSE

The sum of squared errors between observed and predicted values in regression analysis, indicating the discrepancy between data points and the regression line.