Coca-Cola Evolved the "Share a Coke" Campaign to Celebrate Hispanic

question 32

Multiple Choice

Coca-Cola evolved the "Share a Coke" campaign to celebrate Hispanic Heritage Month within the United States. Since many Latin American cultures take great pride in family and community, Coca-Cola created a special can with common Hispanic last names to try to create a connection beyond language. The campaign was celebrated by many for its inclusiveness. Others pushed back with negative comments because they thought Coca-Cola was only trying to gain favor with and business from the Hispanic population. The Latino Rebels deemed this _______________.

• A) Hispandering
• B) Latino leverage
• C) PR politicking
• D) Flatter relations

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Definitions:

Golgi Body

Membrane-enclosed organelle that modifies proteins and lipids, then sorts the finished products into vesicles. Shaped like a stack of pancakes.

Photosynthesis

A process used by plants and other organisms to convert light energy, usually from the sun, into chemical energy that can be later released to fuel the organism's activities.

Protist Cells

Eukaryotic organisms that are neither plants, animals, nor fungi, often unicellular, such as amoebas, algae, and protozoa.

Chloroplasts

Organelles found in plant cells and eukaryotic algae that conduct photosynthesis, capturing energy from sunlight and converting it and carbon dioxide into oxygen and energy-rich organic compounds.