Public Relations Practitioners Should Use Effective Communication and Issues Management

question 33

Multiple Choice

Public relations practitioners should use effective communication and issues management with all publics. The best public relations "crises" are ___________.

• A) The ones that never happen
• B) The ones where nobody loses a life
• C) Hidden so publics do not know about them
• D) Those affecting only one public

---

Definitions:

Cheating

The act of being dishonest, breaking rules, or using deceptive means to gain an advantage.

Digital Dossiers

Collections of detailed data profiles about individuals, compiled from various online and offline sources, often used for marketing, surveillance, or personalization purposes.

Data Aggregators

Companies or technologies that collect data from various sources and compile it into a database for analysis or resale.

Privacy Laws

Legislation designed to protect individuals' personal data and regulate the collection, storage, and dissemination of this data.