According to Crisis Communication Scholar Otto Lerbinger, Crisis Managers in a Crisis

question 28

Multiple Choice

According to crisis communication scholar Otto Lerbinger, crisis managers in a crisis should follow the same logic as a physician treating an illness. How does that analogy apply to crisis management, according to Lerbinger?

• A) Crisis managers should focus on general issues, but refer larger crises to specialists.
• B) Crisis managers should track down the significance of a symptom or combination of symptoms and logically conclude what should be done.
• C) Crisis managers should do a thorough history of other crises and the situation before deciding what protocol to follow.
• D) Crisis managers should charge higher rates than other PR practitioners due to their specialized area of expertise.

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Definitions:

Synaptic Cleft

A narrow gap between the terminal end of a neuron and the neighbouring neuron or cell, across which neurotransmitters are released for communication.

Passive Diffusion

The movement of substances across a cell membrane without the need for energy input, from an area of higher concentration to an area of lower concentration.

Primary Somatosensory Area

A region of the cerebral cortex involved in the processing of sensory information from the body.

Fingers and Hand

The terminal part of the human arm consisting of the palm and five digits, crucial for various functions like grasping, manipulating objects, and sensing.