A Video of Domino's Employees "Tampering" with Pizzas and Joking

question 10

Multiple Choice

A video of Domino's employees "tampering" with pizzas and joking about it went viral. The video received almost 1 million views before it was taken down. Domino's CEO, Patrick Doyle, posted his own YouTube video: a formal apology stating, "We sincerely apologize for this incident." Based on its impersonal delivery, the company received mixed reviews for the apology, otherwise known as ___________.

• A) The ricochet effect
• B) The recoil effect
• C) The bomb effect
• D) The boomerang effect

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Definitions:

Total Utility

The total satisfaction or benefit that a consumer derives from consuming a certain quantity of a good or service.

Total Utility

The total satisfaction received from consuming a particular quantity of goods and services.

Marginal Utility

The change in satisfaction or utility that an individual gains from consuming an additional unit of a good or service.

Consumer Surplus

The disparity in the total spending consumers are willing and able to commit to a good or service compared to what they truly spend.