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Janet Is a PR Specialist for the City of Mountain

question 35

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Janet is a PR specialist for the city of Mountain View, California. The Los Angeles Times reported that Mountain View was issuing fines to residents who used chemical weed and feed products on their lawns, which resulted in angry e-mails and calls. The story contained a factual error when it identified Mountain View instead of Mountain Home as the city issuing the fines to residents. Janet was dealing with what type of crisis?


Definitions:

Reader's Attention

The engagement and concentration a reader applies when going through textual content.

Buffer

A temporary storage area that holds data while it's being transferred from one place to another.

Bad-News Message

Communication that conveys negative or unpleasant information in a tactful and considerate manner.

Continue Reading

A prompt or link provided in texts or web pages encouraging the reader to proceed with the content beyond an introductory or summary portion.

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