As Carly Is Planning Communication to Publics Affected by Her

question 20

Multiple Choice

As Carly is planning communication to publics affected by her company's crisis, she is considering how her publics consume information. Carly is planning a diverse communication approach to cover those who follow the company on social media, and the ______________, who she will need to reach through traditional media and offline word of mouth.

• A) Pacifists
• B) Social media followers
• C) Solitary consumers
• D) Social media inactives

---

Definitions:

Cultural Insider

describes someone who is deeply familiar with and part of the unique traditions, values, and behaviors of a specific culture.

Communal Brand

A brand strategy that emphasizes community-building and engagement to create strong, loyal relationships between consumers and the brand.

Marketers

Professionals who are involved in the promotion, selling, and distribution of products or services.

Culturally Align

The process of adapting or modifying elements to ensure compatibility or coherence with the values, practices, and norms of a specific culture.