Public Relations Professionals Must Be Aware That It Is Important

question 10

Multiple Choice

Public relations professionals must be aware that it is important to obtain permission (or seek legal counsel) before publicly discussing private information about any current or past __________.

• A) Acquaintance
• B) Employee
• C) Colleague
• D) Friend

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Definitions:

Gotcha Technique

A strategy used to catch mistakes or errors, typically in a manner that is intended to be educational or corrective.

Intermittent Reinforcement

A conditioning schedule in which rules or rewards are given out or enforced irregularly.

Avoid Satiation

Strategies to prevent a reduction in effectiveness or enjoyment of a stimulus due to excessive repeated exposure.

Contingency Contracts

Written agreements used in behavior modification that outline specific expectations and consequences for behavior.