Benjamin, a Public Relations Media Specialist, Is Assigned Amazon as a Client

question 3

Multiple Choice

Benjamin, a public relations media specialist, is assigned Amazon as a client. His responsibilities include tracking and forecasting customers' interactions with Amazon by both collecting and analyzing data that will help Amazon better serve its customers. This process is an example of _________.

• A) Client service management (CSM)
• B) Prospect relationship management (PRM)
• C) Shopper relationship management (SRM)
• D) Customer relationship management (CRM)

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Definitions:

Life Expectancies

The average period that an individual is expected to live, based on statistical averages of age, gender, and other demographic factors.

Birth Rates

The number of live births per thousand people in a population within a given year.

World's Population

The total number of people living on Earth at a given time, continuously changing due to birth rates, death rates, and migration patterns.

Cervical Cap

A small, cup-shaped contraceptive device made of silicone or latex that fits over the cervix to prevent pregnancy by blocking sperm from entering the uterus.