The Classic Definition of Public Relations from Cutlip and Center's

question 39

Multiple Choice

The classic definition of public relations from Cutlip and Center's Effective Public Relations, defines public relations as ____________.

• A) An essential function that serves to limit damage to an organization's reputation
• B) A strategic function that facilitates communication from an organization to the general public
• C) A management function that establishes and creates mutually beneficial relationships between an organization and the publics on who its success or failure depends
• D) An executive function that manipulates key audiences into buying products and services from, or donating to, any organizationss

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Definitions:

Single Lump Sum

A one-time payment of money, opposed to a series of payments made over time. This term is often used in finance for describing investments or payouts.

Future

A financial contract obligating the buyer to purchase an asset, or the seller to sell an asset, at a predetermined future date and price.

Compounded Monthly

This term describes the process where interest earned is added to the principal, and future interest payments are calculated based on the new total, on a monthly basis.

Monthly Payment

A regular payment made each month on a loan, mortgage, or other form of debt, typically including both principal and interest components.