Matthew Is a Public Relations Practitioner for a Large Non-Profit

question 6

Multiple Choice

Matthew is a public relations practitioner for a large non-profit organization. He uses traditional research methods like surveys, monitors what people are saying on social media and in the news, and talks to employees and donors about the organization. Not only is he looking for feedback to help improve the organization, this type of listening will help _________________.

• A) Avoid surprises that could lead to a crisis
• B) Save on budget costs
• C) Do a better job with spinning
• D) Improve his time management

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Definitions:

Sandwich Generation

A demographic group that cares for their aging parents while supporting their own children.

Middle-aged Adults

Individuals typically between the ages of 40 and 65, often experiencing transitions and evaluating life accomplishments.

Bureaucracy

An organizational structure known for its hierarchical setup, where decisions and processes are governed by a strict set of rules and regulations.

Weber

Refers to Max Weber, a German sociologist, who laid fundamental concepts in social science regarding bureaucracy, social stratification, and the Protestant Ethic.