______________ Play an Essential Role in Good, Proactive Public Relations

question 11

Multiple Choice

______________ play an essential role in good, proactive public relations, helping to give meaning to day-to-day work. Key values such as honesty, loyalty, transparency, and social responsibility help practitioners avoid reactive damage control and deceptive spin.

• A) Plans
• B) Ethics
• C) Assumptions
• D) Regulations

---

Definitions:

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, indicating the sensory system's sensitivity.

Need for Touch

An individual's preference for tactile input and physical contact in the process of evaluating and purchasing products.

Branding

The process of creating a unique name, design, and image for a product or service, making it distinguishable from others in the market.

Packaging

The process or materials used to protect, contain, identify, and provide information about a product.