Galen Has Just Started His First Job in Public Relations

question 12

Multiple Choice

Galen has just started his first job in public relations at a small PR agency and already feels stressed out. He found out one of his clients is an e-cigarette vaping company, and his manager has told him to do whatever it takes to get reporters to call him back. Galen personally disagrees with the client he must represent, and the tactics his boss wants him to use. This is creating _____________for Galen, and now he must decide if he is willing to continue at this job.

• A) Internal dissonance
• B) Deception
• C) Greenwashing
• D) Transparency

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Definitions:

Ego

In psychoanalytic theory, the part of the personality that mediates between external reality and inner demands of the id and superego.

Correlation Coefficient

A number ranging from -1.00 to +1.00 that expresses the direction (positive or negative) and strength of the relationship between two variables.

Covariance Coefficient

A statistical measure that indicates the extent to which two variables change together; it can be positive, negative, or zero.

Maximum-Likelihood Coefficient

A statistical measure that estimates the parameters of a model to maximize the likelihood of fitting the model to a given set of data.