In Order to Defend Hindustan, the Mughals Built a Series

question 47

Multiple Choice

In order to defend Hindustan, the Mughals built a series of fortresses throughout their inner domains and along the frontier. Which of the following is not the site of one such fortress?

• A) Allahabad
• B) Lahore
• C) Red Fort in Delhi
• D) Hyderabad

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Definitions:

Core Benefit Proposal

The fundamental value or advantage that a consumer receives from a product or service, which is the main reason for their purchase.

Marketing Mix

The combination of variables that a company can control to influence consumers to purchase its products, often categorized into the four Ps: Product, Price, Place, and Promotion.

Product

An item or service created as a result of a process and serves a need or wants.

Market Segmentation

The process of dividing a broader market into smaller, distinct groups of consumers with similar needs, characteristics, or behaviors who might require separate products or marketing mixes.