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All of the following were true of Ethiopia in the 15th and 16th centuries EXCEPT:
Active Consumers
Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.
Influentials
Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.
Evangelists
Individuals who passionately advocate for a brand, product, or service, often influencing others based on their personal experiences or beliefs.
Complex Product
A product with multiple components and features, often requiring detailed information or demonstrations to understand its use fully.
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