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The Water Margin (or All Men Are Brothers) is a representative example of a:
UGC Campaigns
User-Generated Content (UGC) campaigns involve the creation and promotion of content by unpaid contributors or fans, often used for marketing purposes.
CGM Campaigns
Consumer Generated Media campaigns involve strategies that encourage users to contribute content or participate in brand-related activities.
Social Communities
Networks of individuals connected through shared interests, activities, backgrounds, or goals, primarily facilitated by digital platforms.
Organic Brand Impressions
Naturally occurring exposures or views of a brand by consumers, without the influence of paid advertising.
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