The Category of Market Segmentation Concerned with Consumer Activity, Opinion

question 8

Multiple Choice

The category of market segmentation concerned with consumer activity, opinion and values are called ________________variables?

• A) Demographic
• B) Psychographic
• C) Geographic
• D) Behavioural

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Definitions:

SASSI-3

The Substance Abuse Subtle Screening Inventory-Third Edition, a psychological screening measure designed to identify individuals with substance dependency issues.

AUDIT Screening

An Alcohol Use Disorders Identification Test designed to screen for excessive drinking and identify potential alcohol problems.

Substance Abuse

The harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs, leading to addiction or other negative outcomes.

Dependence

A state in which an individual relies on something or someone for support or survival.