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In addition, beyond acquisition, weaponization, and delivery, there is a fourth key factor; that of the group's
Service Selection
The process of choosing among various service providers or service offerings based on criteria such as quality and price.
Choiceboard
A digital platform that enables customers to personalize products or services based on their own choices.
Electronic Dialog
The communication that occurs through electronic means, such as emails, chat rooms, and social media platforms, between businesses and customers.
Customerization
A blend of customization and standardization in marketing, where businesses adapt their products or services to individual customer needs while maintaining efficiency.
Q6: Jeffrey Kaplan suggests that the fourth wave
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Q46: The conditions that led to the rise