Knowledge That Is Gained Independently of or Prior to Sense

question 60

Multiple Choice

Knowledge that is gained independently of or prior to sense experience is called

• A) a posteriori knowledge.
• B) a priori knowledge.
• C) scientific knowledge.
• D) ad absurdum knowledge.

Differentiate between bottom-up and top-down analysis for predicting sales.

Recognize the psychological insights that can be gained from studying proxy products.

Learn the different ways customer segments can be defined, including behavior.

Understand the meaning and significance of TAM, SAM, and SOM in market analysis.

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Definitions:

Biological Need

Fundamental physiological requirements essential for maintaining life, such as food, water, and shelter.

Reinforcer

Any stimulus that increases the likelihood of a preceding behavior to occur again by either presenting a positive stimulus or removing a negative one.

Punisher

Anything that follows a response and weakens it or decreases the probability that it will occur.

Strengthens

To make or become stronger or more resilient, often used in the context of physical, emotional, or mental attributes.