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For Robert Chisholm, when balancing off occurs . . .
Product Benefits
The advantages or positive outcomes that consumers receive from using a product, which can be functional, emotional, or social.
Advertisement
A public promotion of some product or service aimed at attracting interest, engagement, or sales.
Purchase Situation Involvement
The degree of personal relevance and interest that a consumer perceives in a buying situation, influencing their decision-making process.
Product Involvement
The degree of interest and importance that consumers attach to a product, affecting their purchasing decisions.
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