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What Is the Link Between Trait Leadership and Perception

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What is the link between trait leadership and perception?


Definitions:

Target Markets

Specific groups of potential customers towards which a business directs its marketing efforts and products.

Marketing Concept

A management orientation that focuses on identifying and meeting the needs and desires of consumers.

Transaction

An exchange or transfer of goods, services, or funds between two or more parties.

Customer Needs

The desires, requirements, or necessities that a customer expresses, which a product or service aims to fulfill.

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