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The idea that assimilation is a linear, inevitable process has tremendous support, according to the chapter text.
RFP Process
The Request for Proposal (RFP) Process involves soliciting proposals from potential suppliers or vendors as part of a competitive procurement process.
Vendor Negotiation
The process of discussing, bargaining, and reaching agreements between a buyer and a seller regarding the terms of a purchase.
Buying Center
A group of individuals within an organization who participate in the buying decision process.
Gatekeeper
An individual or group that controls access to something, often functioning as a decision-maker who decides whether a message or information will be passed along.
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