Categorizing Persuasive Arguments as Either Emotional or Logical Appeals Makes

question 6

Multiple Choice

Categorizing persuasive arguments as either emotional or logical appeals makes littlepractical sense, our textbook authors argue, because

• A) all arguments are inherently reasonable.
• B) emotional arguments do not qualify as persuasion.
• C) people process persuasion as rational thinkers.
• D) people process persuasion by thinking and feeling.

Recognize the importance of preparation and anticipating objections in sales presentations.

Distinguish between valid and invalid objections, and how to address them.

Learn techniques to respond and overcome objections during a sales presentation.

Understand when and how to implement the trial close technique.