A Focus Group Is a Data-Collection Technique That Involves

question 12

Multiple Choice

A focus group is a data-collection technique that involves:

• A) Training participants to focus on the hidden meaning of questionnaire items
• B) Testing the reliability and validity of questionnaires on a small sample of participants
• C) Calculating average responses from participants in groups to items on psychological tests
• D) Group discussion led by a trained facilitator

---

Definitions:

Marketplace

Any venue, physical or digital, where goods, services, or information are exchanged between buyers and sellers.

Consumer's Needs

The fundamental requirements that customers seek to satisfy when they purchase goods or services.

Exchange

The trade of things of value between the buyer and the seller so that each is better off as a result.

Value

The importance, worth, or usefulness of something perceived by someone or the society.