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Matching -Verbal Force

question 20

Multiple Choice

Matching
-Verbal force


Definitions:

Brand Improvisation

The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.

Brand Improvisation

The act of spontaneously creating or adapting a brand's messaging or strategy in response to unexpected opportunities or challenges.

Authenticity Deficit

Refers to a perceived lack of genuineness or originality within a brand, product, or individual, leading to distrust or disfavor.

Authenticity Deficit

The gap between a brand's claims of genuineness and the consumer's perception of its actual authenticity.

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