Merton Identified Five Forms of Adaptation: Conformity, Innovation, Ritualism, Retreatism

question 22

Essay

Merton identified five forms of adaptation: conformity, innovation, ritualism, retreatism, and rebellion. For each of these, identify the culturally defined goals/ends and structurally defined means. Provide an example scenario using each of the five adaptations, goals/ends, and means for the following situation:
Jillian was accepted to Harvard on early admission. Her grades in high school were excellent and her SAT/ACT scores were the highest in her class. Despite her success, she did not qualify for enough scholarship money and her economic background limits the amount of available financial aid. She may not have the necessary funds to attend the college of her dreams. What are possible ways for her to adapt to this strain?

Distinguish between different types of marketing (B2B, B2C, C2C).

Appreciate the role of supply chain management and relationship orientation in marketing.

Identify the significance of segmentation, targeting, and positioning (STP) in marketing.

Understand the concept of exchange in the marketing context.

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Definitions:

Standard Hour Plan

An incentive plan that sets rates based on the completion of a job in a predetermined standard time.

Predetermined Time

A specific and established period set aside for a particular task or event.

Incentive Plans

Strategies used by employers to motivate and reward employees' performance and productivity.

Organizational Criteria

Standards or principles used to evaluate and make decisions within a business or institution.