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Control theories ask the following question:
Cultural Assumptions
Beliefs or ideas that are considered to be true or typical within a particular culture, often without being questioned.
Psychographic Characteristics
Attributes of people according to their interests, lifestyle choices, values, attitudes, and opinions.
Audience Analysis
The process of examining and understanding the characteristics, attitudes, and behaviors of the intended audience of a message or campaign.
Empathy
The ability to understand and share the feelings of another individual.
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