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List and explain Beccaria's six key principles.
Brand Salience
Refers to the degree to which a brand is thought about or noticed by consumers when making purchase decisions.
Top of Mind Awareness
The first brand or product that comes to mind when a consumer thinks about a specific category.
Top of Mind Awareness
A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.
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