Examlex
Which of the following is not one of Cullen's four main constructs?
Purchasing Decision
The process by which a consumer decides what they will buy, taking into account factors like price, quality, and personal preferences.
Aspirational Reference Group
A group that an individual aspires to belong to or identifies with, influencing their behavior and choices.
Reference Groups
Social groups that individuals use as a standard for evaluating their own behavior, attitudes, and values.
Marketers
Professionals involved in identifying customer needs and promoting, selling, and distributing goods or services to meet those needs.
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