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Creating a one-direction flow of conversation on social media gives authenticity to the brand.
The Lonely Crowd
A sociological analysis published in 1950 by David Riesman, Nathan Glazer, and Reuel Denney, discussing changes in American character and social structure.
David Riesman
A sociologist known for his work on the Sociology of knowledge, personality, and his book "The Lonely Crowd," which analyzes American character.
Conformists
Individuals or groups who adhere to accepted standards, norms, or practices of a society or organization, often to fit in or gain approval.
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