Examlex
Martin (1999) identified 14 generally recognized dimensions of quality. Which of the following is NOT one of the Martin "dimensions of quality"?
WOM
Word Of Mouth; the process of information or recommendations passing from person to person, especially regarding product or service quality.
Consumers
Individuals or households that purchase goods and services for personal use.
Consumer Goods Sales
Consumer goods sales involve the transaction and purchase of products that are intended for personal use by consumers, ranging from food and clothing to electronics and appliances.
Power Users
Experienced and highly skilled users who exploit advanced features of software or systems to achieve results efficiently.
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