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Purchasing Process
The series of steps taken by an organization to acquire goods or services, from the identification of needs to the receipt and approval of the purchase.
Benefits
Advantages or positive outcomes that result from a particular action or policy.
Particular Advantages
Specific benefits or positive aspects unique to a situation, method, or product.
AIDA Plan
A marketing strategy framework that stands for Attention, Interest, Desire, and Action, used to guide the consumer journey towards making a purchase.
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