To Increase Response Rates in Survey Research, a Small Token

question 10

True/False

To increase response rates in survey research, a small token, food voucher, or even cash is sometimes provided in exchange for respondents' time. In general, the practice is considered unethical even if it is not coercive.

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Definitions:

Job Security

The likelihood that an individual will keep their job without the risk of becoming unemployed.

Corporate Culture

The shared values, beliefs, attitudes, and practices that characterize an organization, influencing its people and the way they work.

Herb Kelleher

Co-founder of Southwest Airlines known for his innovative management style and emphasis on corporate culture and employee satisfaction.

Southwest Airlines

An American low-cost airline known for its unique customer service approach and extensive domestic network.