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To Increase Response Rates in Survey Research, a Small Token

question 10

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To increase response rates in survey research, a small token, food voucher, or even cash is sometimes provided in exchange for respondents' time. In general, the practice is considered unethical even if it is not coercive.


Definitions:

Generation X

A demographic cohort following the Baby Boomers and preceding Millennials, typically defined as being born from the early-to-mid 1960s to early 1980s.

Baby Boomers

The demographic group born during the post-World War II baby boom, approximately between the years 1946 and 1964.

Echo Boomers

Another term for Generation Y or Millennials, referring to the demographic echo of their baby boomer parents.

Yuppies' Children

Refers to the offspring of "Young Urban Professionals," emphasizing the generational influence and lifestyle inherited from yuppies.

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