Which of the Following Is False Regarding Intercoder Reliability

question 37

Multiple Choice

Which of the following is false regarding intercoder reliability?

• A) Intercoder reliability occurs when a multiple number of researches interview the same participant, but get different responses.
• B) It is possible that researchers interpret the same participant's responses differently.
• C) Intercoder reliability threat can occur only in qualitative research.
• D) Intercoder reliability threat can be reduced with proper training and by utilizing research assistants who are motivated and conscience.

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Definitions:

Marketplace

A venue, either physical or digital, where buyers and sellers come together to exchange goods and services.

Wholesale and Retail Environments

The physical and market settings in which wholesale and retail transactions take place, each having its specific characteristics and requirements.

Brick-and-mortar Stores

Physical retail outlets located in buildings as opposed to online or digital shops.

Four Ps

A marketing mix concept that includes Product, Price, Place, and Promotion, used for effective marketing strategy planning.