Rogers Followed in the Steps of Sociologists of the Past

question 14

True/False

Rogers followed in the steps of sociologists of the past when he was studying the spread of agricultural innovations, by focussing on the social factors that influenced adoption.

---

Definitions:

Price Equals

A statement used to define a condition where the price of a good or service is set or found.

Efficient Markets

A theory that suggests that financial markets fully reflect all available information at any given time, making it impossible to consistently achieve higher returns.

Investment Capital

Funds invested in a business for the purpose of furthering its operations and generating income or profit.

Profit Opportunities

Situations or conditions that allow for the chance to generate earnings above the norm.