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Who Was One of the First Scholars to Draw Attention

question 5

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Who was one of the first scholars to draw attention to mass media's effects on society?


Definitions:

Classical Conditioning

The educational process of repeatedly pairing two stimuli, where initially the second stimulus elicits a response that eventually is elicited by the first stimulus alone.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus in classical conditioning.

Another Stimulus

Refers to an additional or different stimulus that can affect the response in a conditioning or learning scenario.

Conditioning

The process of learning associations between environmental stimuli and behavioral responses, typically divided into classical and operant conditioning.

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