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Carroll and Landry (2010) have done a study on the persistent online presence of deceased individuals known personally by those left behind.
Market Share
The portion of a market controlled by a particular company, expressed as a percentage of total sales in the industry.
Payoff Matrix
A table that shows the possible outcomes or payoffs resulting from different strategies chosen by two or more players in a game.
Dominant Strategy
A strategy that yields the best outcome for a player, regardless of what strategies other players choose.
Duopoly
A market structure characterized by two dominant firms controlling the majority of the market share.
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