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A slippery slope argument is:
Product Strategies
Product strategies involve planning and execution techniques focused on developing, positioning, and selling products in a way that maximizes business success.
Concept Development
Concept development involves the creation and refinement of ideas for products, projects, or strategies, based on research, innovation, and planning.
Private Brand
A brand that is owned by a retailer or a wholesaler rather than the manufacturer of the product, also known as a store or own brand.
Individual Branding
A marketing strategy where each product in a portfolio is given its own unique identity and brand name.
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