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Broome argues that you are morally obligated to eliminate your carbon footprint because your greenhouse gas emissions unjustly harm others.
Dual Distribution
A marketing strategy where a company uses two or more distribution channels to reach different customer segments or geographic markets.
Pharmaceutical Companies
Organizations involved in the research, development, production, and marketing of medications and treatments.
Retail Chains
A series of retail outlets owned by the same company, offering similar or identical merchandise.
Multichannel Marketing
A marketing strategy that uses several different channels, such as retail stores, online platforms, and direct mail, to reach customers.
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