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Why does Marquis discuss the discontinuation account and the desire account?
Distinctive Features
Characteristics that differentiate an object, concept, or phenomenon from others, making it uniquely identifiable.
Branding
The process of creating a unique image, name, and identity for a product or service in the consumer's mind.
New Products
Items or services that have been recently developed and introduced to the market.
Effective Branding
The process of developing a distinctive and memorable brand identity that positively influences the perception and loyalty of customers.
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