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In your own words, state Nell's main conclusion in "Lifeboat Earth" and summarize her main argument for that conclusion.
Demographic Segmentation
Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.
Loyalty
The state or quality of being loyal; fidelity to a company, brand, or person, often resulting in repeated business or advocacy.
Price Sensitivity
The degree to which the price of a product affects consumers’ purchasing behavior.
Broad Segmentation Bases
Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.
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