How Can Unobtrusive Measures Improve Measurement Validity

question 16

Multiple Choice

How can unobtrusive measures improve measurement validity?

• A) avoiding the bias of self-reports
• B) allowing researchers to collect data in real time
• C) collecting data with the assistance of individual research subjects
• D) improving confidentiality and informed consent

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Definitions:

Biopsychologist

A scientist who studies the physiological bases of behavior and mental processes, combining principles from biology and psychology.

Behavioral Neuroscientist

A scientist who studies the brain and nervous system to understand behaviors, emotions, and thoughts.

Biological Factors

Aspects of biology that influence an individual’s characteristics, behavior, and health, such as genes and hormones.

Cognitive Processes

The mental actions or processes involved in acquiring knowledge and understanding through thought, experience, and the senses.