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According to the text, what is the most important requirement for obtaining an adequate response rate to a mailed survey?
Net Income
Total income of the company after expenses, taxes, and any other costs are deducted from its revenue.
Preferred Dividends
Dividends that are paid to preferred shareholders at a fixed rate before any dividends are paid to common shareholders.
Earnings Per Share
A measure of a company's profitability calculated by dividing net income by the number of outstanding shares of its common stock.
Net Income
The total profit of a company after all expenses, including taxes and operating expenses, have been deducted from total revenue.
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